How will you handle your brand in the new Digital arena?
How will you handle your brand in the new digital arena? How will you follow and help your prospective clients to make decisions? How do you get market and sell to have common goals and support each other? What processes, systems and strategies do you need to invest in? The question marks are many when you go out on the digital journey .
Digital travel is inevitable
The digital transformation has turned up and down the world in which we and our brands live and operate. A fact that places completely new demands on your organisation and brand new expectations for you who work with marketing communications and sales.
It simply does not work with just printed directories, brochures, and product sheets that the seller brings with them when he or she finally got a nap after one of his cold calls.
New digital landscape
Recent statistics show that even in B2B, the buyer in 80 percent of cases has already decided before they meet a supplier. The last 20 percent are most about confirming that the evaluation and analysis already done through Google and the Internet was correct.
It is important to be involved in the evaluation and primarily to be found, in the alternative, to be selected and thirdly contacted, or even better, actively contacting themselves. And you can only do that if you have started your digital journey.
Exponential development
The development will go even faster in the future, given the exponential era we are in, for example, processing capacity, mobile technology.
There are already marketing services analyzing more than 230 terabytes of data each day, managing 15 million requests per second and responding to these within 20 milliseconds while reaching 1 billion global users through data-generated, relevant, and personalised ads.
50 percent suffer from anxiety
Investigations show that more than half of all market leaders and sales managers are conducting digital anxiety. No wonder. Content marketing, marketing automation, gamification, programmatic, lead management, lead generation, cookies, location based marketing, remarketing and retargeting are just some of the new concepts that you need to manage.
Not to mention all abbreviations like PIM, CMS, SEO, SEM, and more.
Many opportunities
While there are many questions about the digital journey, there are as many exclamations! The new digital new arena offers brand new, amazing opportunities to conduct effective brand building and sales-driven work.
And you do not need to be familiar with programming or encoding, the systems are intuitively structured, user-friendly and ready to start using from startup. With the web as a hub in all communication and with the right systems and processes behind you, you have every opportunity to succeed.
We will help you …
As a Digital agency, it is our role to help our customers on the new digital journey. It is not automatic that all strategies need to be redone but they need to be adapted to a new world. We help to see the whole picture, see how everything is connected and understand what opportunities are available. We have chosen and tested the leading systems in the market in all crucial areas in order to contribute to the dialogue both on the breadth and in depth with you and your organisation.
… and your organization
We have also strengthened our own organisation with specialists and further developed our organisation so that we have all the skills needed to help you create the right strategies and also put them into practice.
