The first step is the hardest thing when your company is going to start the digital transformation. It may be about colleagues and managers who need to be convinced. The changes may seem great and perhaps overwhelming. Often, the focus is unfortunately on the challenges when you should take care of the enormous opportunities that digitalization brings.  

A digital transformation is not about betting everything on new technology or to let everything disappear in a cloud. No, it’s about concrete improvements that create real value for your customers. Here are some tips that may be useful in the starting pits of your company’s digital journey.

Digital Transformation Tips

1. Start talking about the digital throughout the company

Such an important reform as the digital affects everyone. It should not be owned by just one department at the company, as virtually all departments and areas of your business will have important roles to play. If you start talking about the departments, you will probably notice that the need for development exists.

2. Get the lead on the train

Absolutely, the thoughts of digital transformation can, of course, start at the grassroots level and from there gain ground in your company.But in the end, it is still the management that needs to make the decision about a transformation, partly because the budget needs to be ensured, but also that the change will require time.

3. Get inspiration outside your own industry

Often there are innovative ideas to be inspired by in other industries than your own. In the United States, Starbucks thinks like a mobile technology company, while Domino wants to be the Amazon. They realize that they have to think in the same way as other major companies in order to successfully compete with their pace.

4. Understand what your market needs

It is the market that drives the digital transformation, not the companies. In a market that’s already digital, your business needs to discover how to satisfy the needs out there.

When the company Kodak would make changes when digital images were in progress, they made the mistake of asking only existing customers what they wanted. Then, of course, the answer was “better photo paper“. So it’s about having your eyes open to the entire market you are active in and not just niche part of it.

5. Use your customer data

A first step may be to seriously start studying your customers. One of the things that make it easier to work with digital business is that everything can be measured at all times. Everything can also change, quite simply. The challenge is to take advantage of the opportunity.

However, it is far from all Australian companies that make measurements of customer behavior in their digital channels, and even fewer that adapt to customers’ digital behaviors. So by placing a gear in this area, you have a lot to win.

6. Find a partner

Making a digital transformation poses a challenge to many companies, and taking out help can be an effective way to speed up and get digitalization in the right direction.

Choose a partner who understands or can quickly enter your market and have knowledge of how digital can be a way forward for your business. In addition to internal changes, there is a lot to bite into digital marketing, a. the mechanisms of social media, understanding of databases, content marketing, search engine optimization and keyword marketing.